Aalto – a rock in the COVID-19 storm

Aalto School of Business EFMD member tackles Covid-19

Is Aalto University School of Business one of the world’s most stable business schools amid crisis? Its Dean, Professor Timo Korkeamäki, discusses the school and its future with Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education.  “When the pandemic hit in Finland, we pretty much closed our premises in mid-March and stayed closed…

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Lockdowns might be history but online MBAs are here to stay

COVID-19 closed classrooms but applicants kept studying on and applying to MBA courses, prompting business schools to further develop their capacity for online teaching. Associate Director Stephanie Mullins and colleague Jamie Hose from specialist business education PR consultancy BlueSky Education explore eight business schools and their online or hybrid MBA programmes. Before the pandemic struck,…

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Are virtual campuses the future of business education?

virtual campus

As advances in technology continue to impact our lives, Associate Director Stephanie Mullins and colleague Luke Kerin at specialist business education PR consultancy BlueSky Education explore three examples of how business schools have embraced technology when it comes to their campuses. The way people live their lives has changed drastically. Even without the impact of COVID-19, people were shifting towards technology…

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Business school expansions boom

business school expansion

At a glance, business schools might seem like stationary entities. From a distance, it might seem that these institutions rarely change, let alone grow. Upon closer inspection, however, business schools are, quite frankly, some of the fastest-evolving organisations out there. Business education PR experts Stephanie Mullins and Jonny Stone from specialist communications consultancy BlueSky Education take a…

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Why business schools are ideally positioned to address the convergence of business and technology

POLIMI

Vittorio Chiesa, Chairman at POLIMI Graduate School of Management, tells Stephanie Mullins and EFMD Global why business schools are so well placed at the intersection of business and technology. Here’s what he said: Technology is a major engine of change, and digitalisation infiltrates across all sectors – sustainability, healthcare, finance, the list goes on. In…

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The importance of sharing academic research with the media

academic research and media

Academics and journalists both seek to communicate the truth through their writing. Communications experts Stephanie Mullins and Jamie Hose from specialist PR consultancy BlueSky Education explore how researchers and reporters should be close partners, striving for the same goal in different mediums, yet for many members of faculty in higher education institutions interacting with the…

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How to use the media to reach your Business School’s goal

BlueSky_PR

How can business schools effectively use the media to hit their targets? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  Your institution has a goal. Whether you’d like to be seen as a research-intensive institution, boost student applications to your MBA or perhaps raise your brand awareness in…

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How business schools are targeting new markets in search of applicants

Is quantity better than quality? Not always when it comes to student applications says Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. She explores how business schools are reaching new applicants. As many business schools examine their application numbers, it’s easy to see why more and more are considering including new…

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Discussing the positive impact of education with EHL Hospitality Business School’s Ines Blal

EHL Hospitality Business School

Exploring proud moments and challenging situations, Dr Ines Blal, the Executive Dean and Managing Director of EHL Hospitality Business School, sits down to discuss further with Stephanie Mullins, Director of specialist business education PR consultancy BlueSky Education. Dr Blal’s research and consulting often focuses on the financing possibilities for small and medium hotels, and the…

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Identifying innovative learning experiences at business schools

Identifying innovative learning experiences at business schools

Today, the business school classroom goes far beyond the lecture hall and face-to-face interaction between student and teacher. Accelerated since the global health crisis, there is no doubt that business school classrooms have become increasingly innovative in recent years. Business school PR experts Stephanie Mullins and Olivia Nieberg from BlueSky Education take a look at…

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