Most businesses don’t fail because of bad ideas. They fail because of poor financial management. Too often, entrepreneurs, executives, and investors operate without a clear understanding of the principles that truly drive business performance, corporate wealth creation, and long-term success.

This book is your advantage.

Through twenty engaging conversations between a budding entrepreneur and a seasoned banker, complex financial concepts are transformed into clear, practical insights you can immediately apply. No jargon. No abstraction. Just real-world understanding delivered with clarity and rigour by a trusted mentor who will show you how to:

• Spot what really drives performance, and what doesn’t.
• Avoid the hidden traps that destroy businesses.
• Make better strategic and operational decisions.
• Evaluate companies and investments with a sharper, more disciplined lens.
• Turn good ideas into lasting financial success.

Whether you’re building, leading, or investing, Financial Management Explained: 20 Key Concepts for Entrepreneurs, Executives, and Investors will change the way you think about business. Because in the end, it’s not the best idea that wins, it’s the best-managed one.

What readers are saying

“Insightful, accessible, and highly actionable, this book reveals the financial truths behind business success and equips you to make smarter, more disciplined decisions at every step.”

–J. Frank Brown

Board member and Audit Committee Chair, Home Depot; former Partner, PwC and General Atlantic

“A compelling and refreshingly practical guide that cuts through complexity to show how disciplined financial thinking—not just great ideas—drives real, lasting business success.”

–Paul J. Fribourg

Chairman and CEO, Continental Grain Company

Access the book

To learn more or purchase a copy of Financial Management Explained: 20 Key Concepts for Entrepreneurs, Executives, and Investors, please visit Business Expert Press. Ancillary materials available for downloading here.

About the Author

Gabriel Hawawini is Emeritus Professor of Finance at INSEAD, where he held the Chair in Investment Banking and served as Dean. He is an internationally recognised expert in corporate finance who taught at the Wharton School, Columbia Business School, and NYU Stern. Gabriel has authored over 20 books and 90 research papers, including Finance for Executives: Managing for Value Creation, now in its 8th edition. An experienced board member and advisor, he brings decades of academic excellence and real-world insight to executives and company directors worldwide.

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