The 2023 Case Writing Competition Winners

2023 EFMD Case Writing Competition Winners

We are delighted to announce the winners of the 2023 EFMD Case Writing Competition. We sincerely thank all participants and winners for their remarkable efforts and dedication. Congratulations to all!

Eric Cornuel, President of EFMD Global, commented: ‘Our warmest congratulations to the winners of the 2023 EFMD Case Writing Competition! The emphasis on sustainability, leadership, and innovation within their cases demonstrates their expertise and reflects a resolute dedication to reshaping the realm of business education. These winning cases are catalysts for change, sparking conversations, and ushering in a new era of management practices. We extend our sincerest gratitude to all our partners and participants for making the 2023 edition a resounding success, with 553 cases submitted across 11 management-related categories. We look forward to our continued collaboration.’

Vicky Lester, Chief Executive Officer, The Case Centre said: ‘The Case Centre is delighted to continue our partnership with EFMD by supporting the 2023 Case Writing Competition. The calibre of entries this year was outstanding, and the winning cases truly exemplify excellence. I am confident that these cases will drive profound learning experiences in business education classrooms worldwide. My congratulations go to the winning authors and their respective institutions.’

Visit the EFMD Case Writing Competition Case Winners website and browse this year’s winners’ short case summaries for more information.

The 2023 Case Writing Awards are awarded to:

African Business Cases, sponsored by China Europe International Business School (CEIBS)

‘Sasol: Tradeoff Considerations for a Just Transition’ written by:

  • Marianne Matthee
  • Amy Moore
  • Anthony Wilson-Prangley

‘We are delighted to have won the African Business Cases category for EFMD’s 2023 competition. All of us are affiliated with GIBS Business School, the business arm of the University of Pretoria, where we have developed relationships with international organisations such as Sasol, who trust us with harnessing and encoding their stories.’


Bringing Technology to Market, sponsored by EFMD Global

‘Health View Bioanalytic Limited: Generating Impact from Research’ written by:

  • Pong Yuen Lam
  • Hugh Thomas
  • Elsie Tsui
  • Tracy Shiyu Lu

‘We are honoured to be the 2023 European Foundation for Management Development Case Writing Competition winner in the Bringing Technology to Market category with “Health View Bioanalytic Limited: Generating Impact from Research”. The case allows readers to analyse alternative models for delivering innovative health risk assessments and highlights the use of artificial intelligence in patient-directed health management. It asks students to consider the similarities and differences between social entrepreneurship and for-profit entrepreneurship in choosing among alternatives for scaling up a start-up. We are extremely grateful for the unstinting and candid support of the case protagonist and long-time colleague and friend, Professor Benny Zee and to our students who helped in crafting this case through their discussions and analysis.’

EFMD Global would like to warmly thank The Case Centre for their expertise and contribution in assessing the cases submitted in the ‘Bringing Technology to Market’ category.


Continuous Improvement: The Journey to Excellence, sponsored by EFMD Global

‘Future-proofing HEINEKEN: The EverGreen strategy’ written by:

  • Niccolo Pisani
  • Inès Augier

‘Winning this award means a lot to me. The case focuses on a successful company, HEINEKEN, and its quest for continuous improvement in the face of major changes in the environment. It was great to write it as it really exposes learners to the importance of thinking holistically about strategy.’

EFMD Global would like to warmly thank The Case Centre for their expertise and contribution in assessing the cases submitted in the ‘Continuous Improvement: The Journey to Excellence’ category.


Corporate Social Responsibility, sponsored by Ivey Publishing

‘Driving Sustainable Transformation: Michelin’s Road to Natural Rubber Sustainability and Meeting the EU Deforestation Regulation’ written by:

  • Rozanne Henzen
  • Ian Fenwick

 ‘Creating the teaching case ‘Driving Sustainable Transformation: Michelin’s Road to Natural Rubber Sustainability and Meeting the EU Deforestation Regulation’ was an incredibly rewarding and fun experience. Diving into the tyre industry – something we interact with daily without much thought – opened my eyes to the complexities of the natural rubber supply chain and the challenges of navigating European regulations like the EUDR in the Global South. I had so much fun with the creative process of researching, writing, and storytelling to bring Michelin’s sustainability efforts to life in the classroom while also making sure the perspectives of smallholder rubber farmers were highlighted. I feel so honoured to have my first-ever teaching case recognised with two EFMD awards. Thank you!’ commented Rozanne Henzen.

‘Case studies, the traditional tool of management education, have all too often centred narrowly on profit-making in the Western world, often presented as mega-paged sagas. Sasin’s Case Creation Center focuses on Asian cases, bringing sustainability to the fore, concisely and provocatively, using accessible multimedia formats. To earn these awards for the very first case from our new Center is a remarkable endorsement of our efforts,’ expressed Ian Fenwick.


Entrepreneurship , sponsored by emlyon

‘Projet Jeune Leader: Scaling Challenges of Social Entrepreneurship in Madagascar’ written by:

  • Amy Moore
  • Tracey Toefy

We are delighted to have won the Entrepreneurship category for EFMD’s 2023 competition. At GIBS Business School, the school we are associated with, our work is focused on harnessing and encoding the stories of interesting organisations such as Projet Jeune Leader in Madagascar, especially stories which are linked to the United Nations’ Sustainable Development Goals (SDGs). We appreciate the fact that the founder – Maia Ramarosandratana – trusted us with her story as well as Ivey Publishing’s editorial support in helping to create a professional final output.’


Family Business, sponsored by Suliman S. Olayan School of Business, American University of Beirut

‘Cee Dee Vacuum: Diversify or Specialize?’ written by:

  • Deepak Nayak
  • Solon Moreira
  • Ram Mudambi

‘Winning the ‘Best Case’ in the Family Business category is a huge honour and a testament to our efforts in highlighting the intricacies of family-run companies. It’s incredibly fulfilling to have our work that illuminates the challenges these businesses face recognised at such a prestigious level. This award underlines the critical role of family businesses in the global economy and motivates us to keep creating innovative and impactful cases that enrich discussions in diverse programmes worldwide.’


Finance and Banking, sponsored by Portsmouth Business School

‘Royal Bank of Canada: Bitcoin Mining and Climate Change?’ written by:

  • Hubert Pun
  • Amin Mazhari
  • Karim Hamasni
‘I am immensely thrilled to receive this award for our case competition. The timing couldn’t be more fascinating. Our project delved into the intricacies of Bitcoin mining and the phenomenon of halving. As serendipity would have it, this accolade comes just as we approach the next Bitcoin halving this very week. This convergence of our case study with this real-world event not only underscores the relevance of this case study but also enhances the joy and pride in our achievement. Thank you for recognizing our efforts in such a timely and gratifying manner.’

Latin American Business Cases, sponsored by Universidad Externado de Colombia

‘TecSalud’s Response to COVID-19’ written by:

  • María Helena Jaén
  • Ezequiel Reficco
  • Jorge Ordóñez

‘After three years of hard work, we are thrilled that our TecSalud case has received this prestigious award. In our view, the plight faced by TecSalud was a microcosmos that reflected similar challenges faced by healthcare systems around the globe, showing the critical role of purpose-driven leadership, responsible decision-making, stakeholder engagement, and crisis management in navigating crises. We celebrate this recognition as it speaks to the quality of our case, confirming its relevance to business educators worldwide. We are thrilled to have contributed to giving global visibility to TecSalud’s story, reaching classrooms across the globe and inspiring future leaders.’


Responsible Business, sponsored by University of Canterbury

‘Driving Sustainable Transformation: Michelin’s Road to Natural Rubber Sustainability and Meeting the EU Deforestation Regulation’ written by:

  • Rozanne Henzen
  • Ian Fenwick

 ‘Creating the teaching case ‘Driving Sustainable Transformation: Michelin’s Road to Natural Rubber Sustainability and Meeting the EU Deforestation Regulation’ was an incredibly rewarding and fun experience. Diving into the tyre industry – something we interact with daily without much thought – opened my eyes to the complexities of the natural rubber supply chain and the challenges of navigating European regulations like the EUDR in the Global South. I had so much fun with the creative process of researching, writing, and storytelling to bring Michelin’s sustainability efforts to life in the classroom while also making sure the perspectives of smallholder rubber farmers were highlighted. I feel so honoured to have my first-ever teaching case recognised with two EFMD awards. Thank you!’ commented Rozanne Henzen.

‘Case studies, the traditional tool of management education, have all too often centred narrowly on profit-making in the Western world, often presented as mega-paged sagas. Sasin’s Case Creation Center focuses on Asian cases, bringing sustainability to the fore, concisely and provocatively, using accessible multimedia formats. To earn these awards for the very first case from our new Center is a remarkable endorsement of our efforts,’ expressed Ian Fenwick.


Responsible Leadership, sponsored by Cork University Business School

‘Defining Capitalism’s Character: Tom Peters Versus McKinsey’ written by:

  • Gerard Seijts
  • Thomas Watson

‘We are honoured to have our contribution to case-based education celebrated along with the other winning entries of this prestigious competition. We have written numerous articles and case studies focused on leadership development, but this one was particularly close to our hearts because it doesn’t just examine the leadership character that responsible decision making requires, it examines the character of capitalism itself in light of the role businesses allegedly played in fueling the ongoing opioid crisis.’


Women in Business, sponsored Universidad Panamericana

‘Aftertaste Foundation: Dignified Livelihood through Art’ written by:

  • Vidur Dhabaria
  • Meena Galliara
  • Swati Sisodia

‘We are honored to have won the 2023 EFMD Case Competition in the ‘Women in Business’ category. Our case study on Aftertaste Foundation exemplifies the prowess of social entrepreneurs in empowering underserved women with livelihood skills. The real-life case highlights the impact of transforming ordinary women to earn a dignified livelihood through artistic pursuits. We extend our gratitude to EFMD for recognising the significance of this work. Together, we celebrate this milestone as a testimony to demonstrate the potential for designing a socially inclusive business model to accelerate social change.’

Please visit The Case Centre’s webpage to access the collection of the winning cases.

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