2024 global Case Awards highlight pivotal trends in business education

Winners of The Case Centre Awards and Competitions 2024

The Winners of The Case Centre’s 34th Global Awards and Competitions have been announced.

The Case Centre’s global Awards and Competitions 2024 shed light on the trending themes capturing the attention of business education classrooms worldwide – Artificial Intelligence (AI) and Sustainability.

Among the 15 case categories, AI takes centre stage in four. Three cases explore the global phenomenon ChatGPT (Overall winner; Knowledge, Information and Communications Systems Management; and Outstanding Compact Case), and one the use of AI in a healthcare setting (Entrepreneurship).

Sustainability is also a focal point, with cases in three categories (Economics, Politics and Business Environment; Free Case; and Outstanding Case Writer: Hot Topic) addressing important issues on the topic.

Vicky Lester, Chief Executive Officer of The Case Centre, commented:

“This year’s Awards and Competitions underscore the agility and insightfulness of case writers globally. They are swiftly producing high-quality cases on cutting-edge topics, which are promptly embraced by educators aiming to introduce the latest subjects to their students.

Vicky Lester

“Consistent with previous years, the 2024 global Case Awards and Competitions reveal growth in the case method worldwide, with 27 of the 30 winners securing their first award, and the 16 winning organisations representing ten different countries on three continents. Encouragingly, diversity among the winners remains robust, with 47% of awardees being female and 53% male.”

Flagship results

The Overall Winning Case award, ChatGPT vs Google and the Future of Search, by Harris Kyriakou (ESSEC Business School) won both the Overall Case award and the Outstanding Compact Case category.

Outstanding Contribution to the Case Method was won by Shimin Chen (China Europe International Business School (CEIBS)) in recognition of his dedication to advancing the case method in China, and to spearheading the development of China-focused cases at the CEIBS Case Center.

Outstanding Case Teacher was won by Euvin Naidoo (Thunderbird School of Global Management) as a result of his innovative case teaching approach encompassing digital table cases, role-playing scenarios and diverse protagonists.

School highlights

INSEAD won three category awards: Economics, Politics and Business Environment for the fifth time, Marketing for the eleventh time, and Strategy and General Management for the tenth time. Their new total of 101 Awards marks a historic achievement, with INSEAD becoming the first school to surpass the 100 threshold since the Awards began in 1991.

Harvard Business School won two category awards: Entrepreneurship for the fourth time, and the Outstanding Case Writer competition for the second time, all since the Awards went global in 2011.

International Institute for Management Development (IMD) won the Outstanding Case Writer: Hot Topic category for the fourth time since it was introduced in 2011.

ICFAI Business School (IBS) won the Ethics and Social Responsibility category, London Business School the Production and Operations Management category, and Copenhagen Business School the Outstanding New Case Writer category, each for the second time.

Amity Research Centers, Amity University won the Knowledge, Information and Communication Systems Management category for the first time.

For six winning institutions, it is their first success in these awards and competitions: Agalio; dsm-firmenich; Esade Business School, Ramon Llull University; Frankfurt University of Applied Sciences; HKU Business School, The University of Hong Kong; and Indian Institute of Management Sambalpur.

Author highlights

27 of the 30 award winning authors win for the first time. David Dubois (2024, 2018, 2017) and Syeda Maseeha Qumer (2018, 2021, 2024) won their third Award. Herminia Ibarra (2020, 2024) wins her second.

Results in full

Overall winner
ChatGPT vs Google and the Future of Search
Harris Kyriakou, ESSEC Business School

Economics, Politics and Business Environment
Does Sustainability Pay? Barry Callebaut’s Sustainability Improvement Loan
Lucie Tepla and Lisa Duke, INSEAD

Zebra Medical Vision
Shane Greenstein and Sarah Gulick, Harvard Business School

Ethics and Social Responsibility
Facebook-Cambridge Analytica Data Scandal
Geeta Singh and Syeda Maseeha Qumer, ICFAI Business School (IBS)

Finance, Accounting and Control
From Bettzeit to Emma – The Sleep Company (A): Management and Control of a Rapidly Growing Start-up with OKR
Joachim Sandt, Frankfurt University of Applied Sciences

Human Resource Management / Organisational Behaviour
GBS India: Should Remote Working Continue After the Lockdown?
An Ivey Publishing case by
Atri Sengupta, Indian Institute of Management Sambalpur and Manoj Kalra and Dinesh K Murugesan, dsm-firmenich

Knowledge, Information and Communication Systems Management
ChatGPT: The Future of AI?
M Vasudha and J Shalom Jenifer, Amity Research Centers, Amity University

Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger
David Dubois, INSEAD and Jean-Michel Moslonka, Agalio 

Production and Operations Management
Jean-Philippe Courtois at Microsoft Global Sales, Marketing and Operations: Empowering Digital Success
Herminia Ibarra and Adam Jones, London Business School (LBS)

Strategy and General Management
SHEIN vs Zara: Digital Transformation in the Fast-fashion Industry
Shuqing Luo, HKU Business School, The University of Hong Kong and Guoli Chen, INSEAD

Free case
Enel – Delivering a Sustainable Impact from Innovation to the Business
Ivanka Visnjic and Angeliki Malizou, Esade Business School, Ramon Llull University


Outstanding Contribution to the Case Method
Shimin Chen, China Europe International Business School (CEIBS)

Outstanding Case Teacher
Euvin Naidoo, Thunderbird School of Global Management

Outstanding Case Writer
Hometown Foods: Changing Price Amid Inflation
Julian De Freitas, Jeremy Yang and Das Narayandas, Harvard Business School

Outstanding Case Writer: Hot Topic ‘Taking action on the environment?’
‘Carbon Is the New Calorie’: Logitech’s Carbon Impact Label to Drive Transparency in Sustainability
Julia Binder and Heather Cairns-Lee, International Institute for Management Development (IMD)

Outstanding Compact Case
ChatGPT vs Google and the Future of Search
Harris Kyriakou, ESSEC Business School

Outstanding New Case Writer
Copenhagen Airports A/S: Innovation in Flight Mode?
An Ivey Publishing case by
Christoph Grimpe and Nathan Rietzler, Copenhagen Business School

To learn more about the competition and this year’s winners, please visit The Case Centre’s Awards and Competitions.

The Case Centre is the independent home of the case method and is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. It is a not-for-profit organisation and registered charity.

Now in their 34th year, the Awards have been global since 2011 (European Case Awards until 2010).

For additional insights, trends and perspectives about the Case Method, visit the conversation here.

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