Connecting with careers at the 2022 CPDI


By Maria Moragianis, Head of Career Development & Community Engagement, Highered.

This year’s CPDI (Career Professionals Development Institute), graciously hosted by EADA Business School in Barcelona was the first in-person EFMD careers event since the Covid-19 outbreak and the energy was high among the 20 careers professionals participating. After two years of online connecting, it was refreshing to be able to meet face to face, connect, share our common stories, explore new tools and concepts and most importantly formulate those professional bonds that in my opinion are the biggest asset of the EFMD Careers Community.

CPDI classroomRachel Power, Careers Consultant at London School of Economics, kicked off Day 1 which was devoted to career advising and career education. Her session focused on the role and purpose of careers professionals. Rachel first asked us what we like about working in careers. There was an overwhelming consensus from the group that we love our jobs because of our students. The words inspire, motivate, help, guide, and mentor were repeated throughout the session reaffirming my belief that the careers community is driven by purpose.

She then went on to present useful models and approaches for career advising and coaching, sharing her experience at LSE. We worked in groups to formulate our own career advising approach and presented our findings to each other, concluding that coaching is a vital step in the career development process and must never be neglected. It is the most effective way to connect with our talent and help them navigate their careers.

Rachel Tonner, Head of Careers and Employability at King’s Business School then took the lead to present the Gen Z student profile and how we as career services can best engage with our Gen Z talent which is driven by purpose, impact, development, authenticity, trust, values and salary. We questioned how prepared we are to provide Gen Z with career services that resonate and worked in groups to discuss ways to enhance student wellbeing and communicate more effectively to our Gen Z talent. Rachel concluded by sharing best practices from King’s Business School.

CPDI sessionDay 2 began with a visit to EADA’s stunning Montserrat Training Center in Collabato. Dr Carles Brugarolas Manzaneque, Head of Strategy, Leadership & People Dept., at EADA Business School presented new leadership insights and reflected on how to become more effective as leaders, focusing on why and how high-trust leadership impacts motivation and performance. We got to put theory into practice by participating in the Spider Web outdoor exercise which required us to trust each other and work as a team to successfully complete the challenge… and we did in record timing!

The day ended with a session on Recruiter Expectations and Co-Creating Value with Recruiters, run by Marta Sala, Human Resources Business Partner at Angelini Pharma España. Marta stressed the importance of developing a loyal recruiter network and shared how the recruitment process has evolved, inviting us to “bring business to class.”

On the final day, my colleague, Dr Amber Wigmore Alvarez, Chief Talent Officer at Highered wrapped up this year’s CPDI by presenting the latest in HR tech so as to better prepare our talent for the global workforce. She discussed Applicant Tracking Systems (ATS), CV optimization tools, assessments for recruitment, Game-Based Assessments (GBAs) and data science in HR and also shared findings from Highered’s recent Industry 4.0 Survey where 1,060 business school students participated, representing 111 nationalities from 96 countries.

What a wonderful three days spent in Barcelona with fellow careers professionals from the EFMD School Network! We connected, shared, learned, unlearned and relearned so that we can provide the best possible career services to our talent.

Congratulations to EADA, the EFMD and Highered for organizing yet another successful CPDI. I am grateful to have met so many inspiring colleagues and look forward to further strengthening our relationships and collaborations. You can reach me at:


  1. Jean-Alexis Spitz on May 23, 2022 at 09:03

    Fantastic recap Maria ! I wish I had been with you all ! Hopefully next edition !

    • Maria on May 23, 2022 at 09:28

      Thank you so much JAS! Your presence was missed by all! See you at the Annual EFMD Conference in Prague ;-)