2022 global Case Awards and Competitions reflect the pandemic

The Case Centre Awards and Competitions 2022

The Case Centre’s 32nd Awards and Competitions – Winners announced

Fallout for business from the pandemic appears for the first time as a case topic among winners, most notably the Overall Winning Case: adidas: How to Keep Running Fast in a Post-COVID-19 World? This was won by Niccolò Pisani and Ornella Lupoi of the International Institute for Management Development (IMD) and the University of Amsterdam respectively, both of whom are first-time winners. They will be giving a webinar about writing and teaching the winning case on 24 March 2022.

IMD won the Overall Award for the fifth time in the Awards’ 32-year history, and also won this year’s Outstanding Case Writer Competition with Angaza: A Silicon Valley Journey, authored by first-time winners Vanina Farber and Shih-Han Huang.

The Competition Outstanding Case Writer: Hot Topic ‘Responding to shocks’ was also won with a pandemic-influenced case Zoom Video Communications: Flash in the Pandemic or Enduring Success? This case from Ivey Publishing was authored by first-time winners Malay Krishna and Gursimran Gambhir of S.P. Jain Institute of Management and Research (SPJIMR), celebrating their first institutional success.

Outstanding Contribution to the Case Method was won by first-time laureate Anne T Lawrence of the Case Research Foundation (its first institutional win). Also Professor of Management (Emerita) at San José State University, Anne Lawrence was recognised for her decades of dedication as a case author and teacher, and for her work as an advocate for the case method and mentor of early-career case writers.

The Competition for Outstanding Case Teacher goes to Nuno Fernandes of IESE Business School. He is a first-time winner, while IESE is a previous three-time winner of a management category Award.

The annual Awards (in 10 management disciplines, plus an Overall Award) and six Competitions celebrate excellence and impact in case writing and teaching. While the Awards are judged based on anonymised data recording the uptake of cases for teaching at schools worldwide, the Competitions are judged by bespoke panels of international experts. (Please see full details of all winners below, and judging criteria and panels in the Notes for Editors.)

According to Richard McCracken, Director of The Case Centre:

Richard McCracken“The 2022 Awards and Competitions highlight individual and school successes through one of the most disrupted times they have ever faced, providing a unique insight into what was being taught to business and management students – often, this year, online or in hybrid classes. They also reflect the focus of case authors as they navigated a path through unprecedented pedagogical challenges, keeping research and education going.

“A new generation of brilliant business and management graduates will be required to help economies and businesses across the world to regroup and thrive after the pandemic. These Awards and Competitions, with winners from Asia, Europe and North America, shine a light on where and by whom some of this expertise is being nurtured – often by new talent.”

Results in full


Overall winner
adidas: How to Keep Running Fast in a Post-COVID-19 World?
Niccolò Pisani, International Institute for Management Development (IMD)
Ornella Lupoi, University of Amsterdam

Economics, Politics and Business Environment
Apple Watch (A) – The Launch
Lidija Polutnik and Megan Way, Babson College

Developing an Effective Corporate Entrepreneurship System: The Case of the Robert Bosch Group (A)
Ann-Kathrin Leiting, Jana Thiel and Bart Clarysse, ETH Zurich

Ethics and Social Responsibility
Volkswagen’s Emissions Scandal: How Could It Happen?
N Craig Smith and Erin McCormick, INSEAD

Finance, Accounting and Control
Private Equity and Infrastructure: Antin’s TowerCo Deal
Denis Gromb, HEC Paris

Human Resource Management / Organisational Behaviour
Microsoft: Building a Collaborative Work Culture to Foster Innovation
Jitesh Nair and Balaswamy Pasala, ICFAI Business School (IBS)

Knowledge, Information and Communication Systems Management
Fintech and Finance Transformation: The Rise of Ant Financial Services
Rainny Shuyan Xie, Sia Siew Kien and Boon-Siong Neo, Nanyang Business School

waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing
Joerg Niessing and Anne-Marie Carrick, INSEAD
Carla Baumer, waterdrop®

Production and Operations Management
Apple Inc: Global Supply Chain Management
P Fraser Johnson, Ivey Business School

Strategy and General Management
Amazon Goes Global 2020
An Ivey Publishing case by
Jing Li, Beedie School of Business, Simon Fraser University
Yong Li, Lee Business School, University of Nevada, Las Vegas

Free case
Netflix Goes to Bollywood
Donald N Sull, MIT Sloan School of Management
Stefano Turconi, London Business School


Outstanding Contribution to the Case Method
Anne T Lawrence, Case Research Foundation

Outstanding Case Teacher
Nuno Fernandes, IESE Business School

Outstanding Case Writer
Angaza: A Silicon Valley Journey
Vanina Farber and Shih-Han Huang, International Institute for Management Development (IMD)

Outstanding Case Writer: Hot Topic ‘Responding to shocks’
Zoom Video Communications: Flash in the Pandemic or Enduring Success?
An Ivey Publishing case by
Malay Krishna and Gursimran Gambhir, S.P. Jain Institute of Management and Research (SPJIMR)

Outstanding Compact Case
Three Cases on Workplace Mistreatment
Karen Harlos, University of Winnipeg
Lucas Monzani and Alison Konrad, Ivey Business School

Outstanding New Case Writer
Purposeful Leadership at Best Buy
Rodolphe Durand, HEC Paris

Visit www.thecasecentre.org/winners2022 to read more.

The Case Centre is the independent home of the case method and is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. It is a not-for-profit organisation and registered charity.

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