Developing or rethinking a sustainable strategy for online education

rethinking business education

Business school leadership has gained a lot of experience with different kinds of emergency measures to keep their students’ learning journey on the right track. So now is the right time for institutions to develop or rethink their strategy for online education.

There are different tools available to tackle that rethinking in a structured way. But from experience, we know that working through the various stages of a change process, the support of peers can be invaluable. That is why the EFMD Workshop “Rethinking Business Education – Building your own online strategy” aims to provide the platform for our member schools to be guided by experts and peers through this redesign challenge.

The different tools provided during the workshop allow schools to map out where their institution stands in terms of online maturity, think through what they are good at, and the academic and technical capabilities and resources they currently have available. The EOCCS model provides a great way to structure this.

Another important part of the exercise is how the online strategy aligns with the institutional strategy and the overall teaching and learning strategy, but also how to align the resources with these strategies. What is the course composition? What supporting resources are available, and what are the gaps in order to manage course delivery and operations? What quality assurances processes are in place? How to build what? Should the school look at internal development or use its network of stakeholders and suppliers to widen its capacity and capability?

Like with any strategic analysis, a thorough understanding of the school’s context should form a sound basis. Again, a range of tools is available to look at the trends, scenarios, emerging technologies and practices. How is the online environment changing? New entrants or substitutes should push a school to change the way it designs learning. Student behaviour and the negotiation power of suppliers may require a shift in how the school sees its competition.

Setting a vision and strategy with objectives for the three coming years will help schools focus their attention and resources. Combining short-term measures to put into action right away and longer-term actions results in a step-change approach. And difficult choices have to be made: what can you do less of, what should you do more of, and what can you do next?

Rethinking a strategy is not a one-man show. It needs time for reflection and dialogue. The school’s leadership also needs to make sure all colleagues work in the same direction. Therefore, the focus of the workshop is on tools to develop or rethink your online education strategy step by step. It also offers the opportunity to reflect and use those tools in between the different sessions, as well as for sharing with and supporting your peers.

If you want to join this important discussion, make sure to register for Rethinking Business Education – Building your own online strategy.

rethinking business education