2021-EFMD-BSIS-Impact-Series-CEIBS

Our aim in the following BSIS Impact Series is to showcase the distinctiveness and diversity of business schools who went through the BSIS process, and who will share with you the initiatives they developed, each linked to one of the BSIS impact dimensions.

Corporate Social Responsibility is a fundamental part of CEIBS learning as it is incorporated into teaching, research, and student/alumni activities. Not only does CEIBS integrate at least 5% CSR content in all its core module, the students are also keen and determined to engage in CSR outside the classroom. This engagement is particularly obvious during the COVID-19 pandemic. CEIBS’ Hospitality EMBA alumni made generous medical supplies donations to their Swiss alma mater, Ecole Hôtelière de Lausanne (EHL). Both HEMBA 2018 and HEMBA 2019 cohorts prepared surgical masks and faceguards for medical workers and supported EHL’s initiative to assist local businesses in Switzerland. In the end, more than 40,000 surgical masks and 2,000 faceguards were sent to Switzerland.

Since 2017, a CEIBS Corporate Social Responsibility White Paper has been released annually, which provides a multidimensional and dynamic framework for enterprises to understand CSR and sustainable development in a complex and ever-changing business climate. The white paper sheds light on the latest trends and developments affecting China and the world, it also reflects the progress made in environmental protection, business-nature symbiosis, and social development.

As an international business school, CEIBS is committed to educating responsible leaders versed in “China Depth, Global Breadth”. CEIBS’ Executive Education offers a wide range of open enrolment and company-specific programmes that have attracted a diverse group of organisations and executives. The essence of Executive Education programmes is talent development, featuring leadership development, innovative capability and strategies for fast-growing markets. While these programmes have always attracted a mix of international and local companies, recent years have shown an increase in local Chinese companies taking advantage of CEIBS’ Executive Education programmes. This increase reflects a growing demand of Chinese companies and executives taking interest in what CEIBS Executive Education has to offer. More than ever, Chinese companies have recognised a need to adapt and improve in order to stay competitive in both domestic and oversea markets.

The decision for CEIBS to pursue BSIS was straightforward: To expand the school’s reach and deepen its impact within the Shanghai region and China as a whole. When CEIBS was awarded the BSIS label in 2017, the aim was to not only better document the school’s contribution to the local community, but also, under BSIS experts’ guidance, to identify any possible gaps between internal perception and external expectation, and between actual and feasible contributions, and thus to continuously enhance the relationships between CEIBS and its stakeholders in the Shanghai area.

Since then, CEIBS has consistently followed the recommendations set out by BSIS experts in the annual progress report. By reviewing the suggestions of the experts, CEIBS has been able to implement new initiatives that would help close the gap between the school, the students, and Shanghai. BSIS has helped CEIBS map out its impact profile, clearly identifying significant impacts of the school on the Shanghai region, and offered recommendations to further improve the development of the impact areas. These recommendations from BSIS has motivated CEIBS to continuously seek improvement and has played an integral part in the self-assessment report for the school’s EQUIS re-accreditation.

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