A Tale of Two Programmes – How to market a successful executive education programme now?

Executive-education-The-Tale-of-two-programmes_EFMD blog

With executive education under financial pressure due to COVID-19, it’s understandable that teams may be tempted to rush out new products and services. But cutting out the groundwork will inevitably make it more difficult to attract customers – and lead to programmes underperforming. Ensuring a new programme is sustainable depends on three things: knowing your audience, being different and diagnosing potential leads.

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Aalto – a rock in the COVID-19 storm

Aalto School of Business EFMD member tackles Covid-19

Is Aalto University School of Business one of the world’s most stable business schools amid crisis? Its Dean, Professor Timo Korkeamäki, discusses the school and its future with Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education.  “When the pandemic hit in Finland, we pretty much closed our premises in mid-March and stayed closed…

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Impactful synergy: The American University in Cairo School of Business career readiness assessment powered by PwC

The AUC School of Business has a well-established culture of continuous improvement. The cornerstone of this culture is assessment. The periodically reviewed assessment plan of the school captures the extent to which the school attains school-level and program-level learning goals. This exercise ensures a consistently high level of quality among students in terms of skills…

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