Experts say promoting a brand during times of crisis strengthens it long into the future. Associate Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Your institution’s brand represents who you are, what you stand for, and what you and your faculty can provide. Your brand is what people think…

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EOCCS certification Uni Sabana + ISIL

We are delighted to announce the EOCCS certification of the following institutions’ suites of online marketing courses: International School of Economic and Administrative Sciences, Universidad de la Sabana, Colombia Marketing Management E-commerce & Internet Marketing Marketing Foundations International Marketing Global Fashion Marketing Instituto Superior San Ignacio de Loyola (ISIL), Peru Fundamentos de Marketing Branding y…

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The Case Centre announces its list of bestselling case authors for the 2019/20 academic year. This year has been like no other, as faculty and schools grapple with the challenges and opportunities of the COVID-19 pandemic. However, talented authors continue to shine as their cases are taught online and in-person around the world. Who’s trending?…

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Lack of budget, absence of strategy, shortage of staff and short-term thinking are the top challenges faced by professional services staff in business schools from a new report published by Roe Communications, CarringtonCrisp and EFMD Global. The report provides insights into the biggest challenges (pre- and post-COVID), the skills needed, budget expenditure and the channels…

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New-teaching-methods_scalability_EFMD-blog

The new scaling rules Business schools have delivered a premium product in the form of globally accredited expertise by teaching large cohorts. However, scalability is changing with the ‘new normal’ that David Lefevre describes so well in his article for the EFMD Global blog. This article examines two aspects of teaching and learning, the lecture…

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How are business schools managing their impact during the Covid-19 pandemic? We invite all deans to take part in the survey and learn more! The comprehensive Business School Impact System (BSIS) assesses an institution’s impact based on seven dimensions and helps institutions set new strategies and communicate clearly with their stakeholders. The current situation, however,…

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Join Virtually Global Peter Drucker Forum - Leadership Everywhere

The 12th Peter Drucker Forum to become a virtual management think-tank for top figures to debate ways out of the crisis, 28-30 October 2020 What leadership skills are needed for high-pressure decision-making in a crisis? How can resilience and self-renewal in a society be fostered and increased? Because of travel restrictions this year’s Global Peter…

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Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Sunitha Narendran, Director of Roehampton Business School, about a total commitment to equality and diversity for an upcoming podcast. “One of the things that is very important to me is that we need to give opportunities to everyone,” says Professor and…

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We are delighted to announce the 5-year EQUIS re-accreditations of EDHEC Business School, France Imperial College Business School, Imperial College London, United Kingdom Kozminski University, Poland QUT Business School, QUT – Queensland University of Technology, Australia UCD College of Business, University College Dublin, Ireland. Alfons Sauquet, Quality Services and EQUIS Director at EFMD Global, commented…

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Maintaining good alumni relationships pays off. Stephanie Mullins, Associate Director at specialist business education PR consultancy BlueSky Education, explores how it significantly boosts communications efforts.  When talking about PR, it’s often assumed that a business school’s greatest asset is its faculty and its leadership team. While this is often true, both parties do play a major…

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