Next stage: Developing a sustainable online strategy


Business school faculty all over the globe are, as we speak, preparing to move their teaching online. The Covid-19 crisis has forced schools to close down campuses and take action to support student learning using new aids.

Transferring lectures online?

In this new situation, the first stage for many schools seems to be the transfer of the lectures to video conferencing systems like Zoom and Adobe – in a webinar format.  This transfer implies a training of faculty and students in both how to behave in and how to utilise the virtual classroom.  Experiences after just a few weeks are many and so far, they are generally positive. Both teachers and students know they have to cope with the new way of teaching and learning in order to deal with the current situation.  Schools are organising “fire-fighting” teams to support the “overnight” move from campus to online teaching in order to keep the business going as usual and prepare students for the coming exams. Video conferencing is a great tool for synchronous learning environments for smaller and larger classes, for small group work and for supervision. Traditional lectures transferred to video conference without redesign can however be less engaging and students will start dropping out.

So how can we ensure students come to virtual classes?

The new normal goes beyond Zoom

In order to engage and involve students in their own learning, we should look for new ways of designing our lectures so that they are fit for online learning experiences.  A second stage may be described as the transformation of your lecture. This includes getting the best out of Zoom by utilising the many functionalities for involving the students during webinars, but also to look at your syllabus with the new context in mind – how can learning happen online?  How do we create learning activities to ensure students achieve the learning outcomes? The combination of webinars with digital learning materials, group collaboration activities and asynchronous communication might be one way of helping your students to succeed.

Managerial challenges

Many questions arise for educational leaders and managers at all levels from programme leaders to Associate Deans: How can we support “the new normal”?; How will we train faculty?; How to choose the right technology?; How to create new ways of working with course development?; What is our business model now? and What is our strategy to move forward?.

We do not have the answers, but we invite educational leaders and managers to join us in the online seminar on 16-17 June to work on these questions.  The workshop’s aim is to prepare for this “New Normal” and examine the next stage of your development of teaching online, making the most of the experiences gained through this challenging time and ensure that it becomes a sustainable as part of your business.

Join the following experts, and authors of this article, in the “Next stage: Developing a sustainable online strategy” virtual seminar:

Anne Swanberg, Associate Professor, Former Dean Teaching & Learning, BI Norwegian Business School, Norway

Karine Le Joly, Director of Digital Learning Strategy and Innovation, HEC Paris, France

Ginny Gibson, Professor Emerita, Henley Business School, University of Reading, United Kingdom

Stephanie Lambert, Undergraduate Tutor, Department of Management, London School of Economics and Political Science, London, United Kingdom