The business education sector is a hub for innovation, but how can schools best share their progress? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.
Across the globe, business schools have been introducing technology into their programmes in order to meet the educational needs of students, destined for an increasingly uncertain and complex world. These technological innovations have been taking place as the increasingly crowded marketplace that is the biz-ed sector becomes more and more competitive.
Through tech, schools are able to set themselves apart from the rest and attract the best students. So it’s key that these institutions are able to share their innovations with the media in order to capitalise on these innovations, and to see a return on their investment in new educational technologies.
In order to demonstrate how we go about promoting in Edtech in business schools, we first need to look at some examples of innovations in business schools.
Three examples of how business schools are using tech to teach
Let’s start with Imperial College Business School, who became the first in the world to offer lectures via hologram.
These holograms were offered in real-time and enabled faculty and guest speakers to offer live lectures to students, in which both parties could interact with one another. This kind of technology can also be harnessed to offer multiple classes simultaneously.
Then we have NEOMA Business School, who has been credited as being the first business school in the world to use immersive virtual reality in their business and management programmes. Through VR, students at NEOMA are able to have greater participation in classes through a wide variety of interactive case studies. This technology is said to increase the speed of students’ learning, as well as improving the memorability and depth of learning.
Finally, we come to Prendo Simulations, who work with a number of the world’s leading business schools, such as Cambridge Judge Business School, Columbia Business School and HEC Paris, providing state-of-the-art leadership and management simulations.
These simulations enable students to learn through doing, to acquire both the knowledge and the complex skills needed to become the world’s next business leaders.
Designed in partnership with many business school faculty, from institutions such as INSEAD, MIT, and Wharton, Prendo’s simulations offer business school students an artificial practice ground, similar to that of an internship, only without the risk that comes with placing ill-prepared students in real companies, working on real projects.
How would we promote these innovations to the media?
Here’s an example; when Imperial College Business School introduced holographic lectures to their students, their Edtech story was connected with the global media by translating the educational benefits of introducing holographic lectures. Through a combination of pitches offering contributions from David Lefevre – Imperial’s Edtech guru and the man behind this innovation – and producing an informative and appealing press release, wide-scale media coverage was achieved for Imperial. The press release was featured in 240 publications across the globe within the first three days. Imperial’s story achieved media attention in top tier outlets, such as the Financial Times, The Times and the BBC, as well as biz-ed publications, including the likes of Poets&Quants, BusinessBecause, and MBA News.
Connecting Edtech stories like these with the media can be an incredibly effective way of achieving widespread media coverage, which in turn can help business schools really stand out from the crowd.
And so, my advice is this: if you want your institution to be seen as being at the forefront of innovation, having new technology is a great start, but you need to couple that with a strong media campaign to share it with the world.