Earlier in July, we had the opportunity to meet with dozens of EFMD members at the EOCCS community webinar “Who needs Faculty? Outsourcing the Online Lecture” hosted by Keith Pond, the EOCCS Director.
It was a privilege to talk with business school faculty from Europe and South America as we discussed an issue that creates anxiety in some business schools and excitement in others. As I argued in the webinar, the question we should be asking is not whether faculty can be outsourced to online lectures, but rather, how can online content help and support faculty in delivering a fantastic and rounded education to business students?
How can online content help and support faculty
Let’s take a step back and consider why and how business schools are choosing to complement their courses with online lectures.
It’s a truism to say that the internet has already changed the world and, particularly, the way that we access and use information. The invention of printing had a radical impact on society and the implications of digital technology are no less profound. There are new opportunities, new expectations, and new challenges, especially in the higher education sector. One fundamental challenge is that students now want, and even expect, high-quality digital material as part of the learning experience. Nonetheless, high-quality digital resources are expensive to produce—both in time and money.
How are universities responding to this challenge? Some wealthy universities are investing heavily in production studios with costly audio and visual equipment. However, because those are the schools with the most generous budgets, they are also buying in external material.
Other universities are encouraging their teaching staff to record their lectures and make them available online for future courses and using previously recorded lectures as part of current courses.
And yet, just as textbooks don’t have to be written by each university’s faculty members, neither do the digital resources they use. Realising that digital content is no different from textbooks and journal articles as an external resource, schools around the world are subscribing to The Business & Management Collection alongside e-journals and other digital resources.
The problem isn’t the availability of information but its quality
I think we can also all agree with Andrea Sianesi, Dean of MIP Politecnico di Milano, an EOCCS member and subscriber to our collection, who said: “The problem isn’t the availability of information, the problem is the quality.” Indeed, users often have no way of verifying the scholarly value of free resources. They may be published on a site that isn’t suitably organised and accessible for use in higher education, and copyright can be a major problem. The content you want to use in class may even be removed just when you want to use it.
All the material in The Business & Management Collection is copyright-compliant, accessed via a curated and well-organised website, easily discoverable, and available at a fraction of the cost to institutions of producing their own material. A subscription provides institution-wide access to the entire collection, not just for faculty, staff and students, but for Executive Education courses, your entire alumni network, and for online, distance and hybrid courses.
The collection is there to support lecturers, not to replace lecturers.
Our goals are simple: ensuring faculty have access to an engaging resource that will enrich the learning experience; and providing students with a high-quality, trustworthy resource for self-motivated learning and exploration. Our role is to enable you to focus your precious time and expertise where it’s most effective.
About the Business & Management Collection
Since 2007, Henry Stewart Talks has helped institutions by providing high-quality academic lectures and case studies on business and management topics, to enhance and enrich learning for undergraduates and MBA students.
The Business & Management Collection, published by HSTalks, contains over 1,200 lectures and case studies by leading academic experts and practitioners from industry and commerce. New lectures and case studies are added every month. Entire lectures and extracts, including case studies and interviews, are easy to integrate into courses and are compatible with learning management systems such as Moodle and Blackboard.