2017 EFMD Case Writing Competition Winners

EFMD is delighted to announce the winners of the 2017 EFMD Case Writing Competition.


Eric Cornuel, Director General and CEO at EFMD, congratulated the 2017 EFMD Case Competition Winners: “EFMD is delighted to support and encourage the writing and creation of innovative and impactful case material. With a record number of nearly 700 submissions, the very best cases were recognised in 18 management-related categories. We are proud to incentivise programmes that improve the quality of teaching, the student engagement and the creativity of education practices.”

“The Case Centre is delighted to support the development of outstanding cases through EFMD’s case writing competition. The quality of this year’s entrants was extremely high – congratulations to all the winners!,” added Richard McCracken, Director at the Case Centre.

The 2017 Case Competition winners in the following 18 categories include:

African Business Cases, sponsored by China Europe International Business School (CEIBS)
“Lonmin Plc: Mining and responsible investment – dangerous liaisons?” written by Stephanie Giamporcaro, Graduate School of Business University of Cape Town

“I am very pleased to win the EFMD case competition for Africa with the Lonmin case which is particularly dear to me. The case tells the story of a responsible Scandinavian asset manager who needs to decide if a company should remain invested in an African mining company Lonmin after the tragic death of more than 40 workers on site where they were on strike. The Lonmin story is an important one to teach in the class room to help MBA and master students to understand the importance of integrating environmental social and corporate governance issue when you decide to invest in a mining company,” commented Stephanie Giamporcaro, winner of the case.

I am really proud to see that the jury recognised the quality of the case. This case for me was a modest attempt to honour the memory of all the workers who lost their life in the Marikana massacre.”

Bringing Technology to Market, sponsored by ESMT Berlin
“First Solar” written by Jennifer Ballen and Neil Thompson, MIT Sloan School of Management

“Many thanks for honoring us with EFMD’s Best Bringing Technology to Market award. Our hope in preparing the case was that it would inspire students to think about strategy issues in solar energy and across sustainability more broadly. EFMD’s recognition will be very helpful in bringing this to attention of more educators, and thus extending the reach of our work,” commented the authors of the winning case.

Emerging Chinese Global Competitors, sponsored by ChinaCases.org, The Global Platform of China Cases
“Fintech and Finance Transformation: The Rise of Ant Financial Services” written by Shuyan Xie, Siew Kien Sia and Boon Siong Neo, Nanyang Technological University

“We are indeed delighted to have won the award. We would like to thank Ant Financial for giving us a chance to capture its amazing journey in fintech innovation. We hope the case will inspire readers to be bolder in challenging status quo to reimagine banking,” remarked the authors.

“This is also a good case to engage incumbent organizations in discussing their strategic responses to the threats of new tech disruption. The green-field context of China is particularly interesting. We will see more cutting-edge innovations coming from agile tech companies in this region. We hope to capture more of these stories to facilitate mutual learning in the development of management education.”

Family Business, sponsored by Suliman S. Olayan, School of Business, American University of Beirut
“Li & Fung – Navigating Through Disruptive Changes” written by Danielle Yew and Boon-Siong Neo, Nanyang Technological University

The authors said: “Thank you for conveying the news of the results and all the work you and your team have put into this. It is a real honour for my colleagues and I to have two of our cases winning in two separate categories. We are grateful to EFMD and the judges for validating our work. This will surely boost our efforts in producing more such cases for all students in our collective educational efforts.”

Inclusive Business Models, sponsored by IMD
“Simsepay at Yes Bank: Creating Value Through an Un’Smart Innovation” written by Indranil Bose, Indian Institute of Management Calcutta

“While smartphones are penetrating the Indian market at a rapid pace, YES BANK discovered a unique opportunity for converting feature phones to smart devices through a simple SIM sticker. SIMsePAY, as it is popularly called, is remarkably innovative for its simplicity, applicability and timeliness. In the plethora of payment technologies that are currently available, SIMsePAY promises to be the sought-after one as it fulfils the basic banking needs of the bottom-of-the-pyramid segment of Indian population with ease and at minimal cost. I am sure this unique case study on ‘Digital India’ will be read, analyzed, and appreciated by students of management institutions around the world as well as practitioners who are interested in launching impactful innovations in an emerging economy,” explained Indranil Bose about the winning case.

Indian Management Issues and Opportunities, sponsored by Curtin University
“Himachal Fertilizer Corporation (A), (B) and (C)” written by Mahendra Gujarathi and Samir Barua, Bentley University and Indian Institute of Management

“I have taught this case series many times in MBA courses as well as executive training programs on Corporate Governance. The feedback has always been excellent, with many participants stating that it was the best case they ever came across,” explained Samir Barua.

“The lessons participants carry away are: a. Choosing between one right and another is so much more difficult, compared to choosing between a right and a wrong!, b. Very often in life, one has to make a decision in split seconds – how does one get ready to make the right decision in such situations?, c. The trade-offs we have to sometimes make between observing principles of good governance, ethics and the innate need to give voice to our values are so difficult in real life situations! … More importantly, I love teaching the case and taking the participants through the twists and turns of difficult choices they must make!”

Latin American Business Cases, sponsored by Universidad Externado de Colombia
“EBX: The Rise and Fall of a Billionaire – Eike Batista” written by Felipe Monteiro and Anne-Marie Carrick, INSEAD

“We are delighted to win this award with the case on the rise and fall of the formidable billionaire Eike Batista. His tale of boom and bust could be one of fiction with Batista’s larger than life personality that gained him extraordinary popularity in Brazil (and abroad) as his empire grew. His success and collapse offer multiple learnings and focus for teaching – from studying one of the world’s largest emerging markets Brazil and the challenges of doing business in the region, to examining the concept of institutional voids, organizational ambidexterity, diseconomies of time compression and the challenges of taking an entrepreneurial company to an operational one,” commented the authors.

“The students enjoy learning through the compelling story of Eike Batista and discussing the reasons for his magnificent failure. Teaching the case is enhanced by the wealth of press coverage available from articles to multiple interviews and documentaries on Eike Batista.”

MENA Business Cases, sponsored by HEC Paris in Qatar
“Modest Fashion: Will It Divide What Was United by Faith?” written by Deval Katrik and Syed Munawwar Ahmed, Amity Research Centers, Headquarters, Bangalore

“We are very honoured to receive this prestigious acknowledgement from EFMD. Authoring the Modest Fashion case study has been an incredible journey right from inception to winning the Case Writing Competition. For this case, we looked into the classic textbook scenarios of consumer behaviour and explored various academic perspectives on fashion, culture and sub-culture, and the consumer’s decision-making process,” said the authors.

“Written to facilitate post graduate teaching, we hope the case study, with its potential of cross-sectional usage, would provide for rich learning of core marketing courses such as Branding and Consumer Behaviour. Additionally, it can also be used for specific topics including the creation and development of new market segments, factors that affect the marketing environment, and issues of branding across cultures.”

Responsible Leadership, sponsored by University of San Diego
“Wells Fargo:  Setting the stagecoach thundering again” written by Mahendra Gujarathi and Samir Barua, Bentley University and Indian Institute of Management

“The case illustrates the dilemmas leaders face in pursuing strategic options that are financially rewarding but carry the risk of unethical practices in their execution. The challenge for the leader then is to run a tight ship that does not stray from the path of ethics and good governance. As a responsible leader, how does s/he design the organization structure, the reward and punishment system and an organization culture with robust values? The rise and fall of John Stumf, CEO and Chairman of Wells Fargo is a compelling lesson in management for all aspiring to lead organizations.”

Sustainable Production Systems, sponsored by Climate-KIC
“CarbonCure Technologies Inc.  – Saving the World One Brick at a Time” written by Peggy Cunningham, Dalhousie University

“It is an honour to be one of the winners of the EFMD case competition and represent Dalhousie’s Rowe School of Business. My case centered on the accomplishments of a small Canadian start-up company, Carbon Cure. It developed a new technology to enable the cement industry to sequester carbon. My students enjoy the case because it demonstrates that companies can be successful while working to address a world issue, climate change,” said Peggy Cunningham.

Sustainable Business Model, sponsored by Climate-KIC
“SWITCHON – O’NERGY: Social Innovation Challenges at The Bottom of the Pyramid” written by Ramendra Singh, Indian Institute of Management Calcutta

“When I initially heard of this news about my co-authored case study winning the 2017 EFMD Case Writing Competition, in the “Sustainable Business Model” category, I was very surprised since it’s a very prestigious competition. However, it’s also sweet reward for the years of close collaboration that we were having with this hybrid organizations,” shared Ramendra Singh.

“We have been closely interacting with them as the organization achieved one milestone after the other, in terms of solar energy product development, and enhancing their last mile reach and distribution. It’s also very fulfilling to see Hybrid Organizations such as SwitchOn-Onergy get international visibility through this case study, even as India is the headquarter of the International Solar Alliance (ISA) that aims to reduce production and development costs of solar products to facilitate higher deployment of solar technologies in the remote regions at the bottom of the Pyramid.”

Urban Transition Challenges, sponsored by Climate-KIC
“Edmonton City Centre Airport: A Sustainability Challenge for a Growing City” written by Joel Gehman, Neetu Sharma and Kristel Owens, University of Alberta

Continuous Improvement: The Journey to Excellence, sponsored by Instituto Internacional San Telmo and MAYORAL

“Kaiser Permanente: Creating a No-Wait Emergency Department”,
written by Edward D. Arnheiter, University of the Pacific, Stockton, US

“I was excited and honored to learn that my case submission had won the EFMD award in the continuous improvement category.  Thank you very much for recognizing the quality of this case study.  The case provides specific examples of how to apply lean management principles in a health care setting, and gets readers excited about the huge potential of the lean business model.  Although this case is designed primarily for operations management courses, with content related to process improvement and the collection of metrics, it also shows how increasing concern over cost control is accelerating the pace of change in health care.  Reducing the cost of providing quality health care is a worldwide challenge, and lean principles can offer a path forward to organizations committed to the continuous improvement journey,” commented Edward D. Arnheiter, the case winner.

Supply Chain Management, sponsored by Kedge Business School
“SKY DEUTSCHLAND (A) and (B)” written by Ralf Seifert and Katrin Siebenburger, IMD

“We were really excited to hear about the award for the SKY DEUTSCHLAND (A) and (B) case. The case series wasn’t easy to write because the company covered so much ground on many fronts while refashioning their supply chain. But what we actually value the most is the broader recognition that supply chain can play an important role even in a business like pay TV, where one doesn’t think about ‘operations’ first and foremost”, mentioned Ralf Seifert.

“We also believe that the case series has worked well in the class room because of its focus on moving from standard supply chain concepts to leading for a success implementation of those. We obviously don’t take any credit for this — we merely documented it — but Sebastian Hauptmann and his team really put in long hours to make this work. When we then wrote the case, Sebastian in particular, readily shared his experience with us and allowed us to also capture his insights in various video recordings which now accompany the case series to bring the journey alive. A big thank you to all involved in getting this done!”

Corporate Social Responsibility, sponsored by Kedge Business School
“Bank Audi: Leading through Sustainability” written by Dima Jamali, American University of Beirut

Euro-Mediterranean Managerial Practice and Issues, sponsored by Montpellier Business School
“COCO-MAT: The Spartan Mattress Revolution” written by Benoît Leleux, Mary Papageorgiou and Sophia Shilimindri-Jaquier, IMD

Finance and Banking, sponsored by Toulouse Business School
“EVOCO AG: Solving Liquidity and Incentive Issues in Private Equity” written by Benoît Leleux and Esmeralda Megally, IMD and Xsensio

The winners in the Entrepreneurship categorywill be announced shortly.

The next submission deadline of the 2018 Case Writing Competition is 26 October 2018.

For more information, please visit EFMD Case Writing Competition website.